Placebos work remarkably well – a lot of the time people aren’t really sick. I’m reading Captain Corelli’s Mandolin at the moment (seems pretty good) and one of the characters is a doctor on a Greek island occupied during WW2. He notes that in hard times (occupation) suddenly the islanders have far fewer medical complaints. They have something else to concentrate on!

So I find it pretty cool that this company is selling Placebo tablets in a very official looking container. The product is called Obelcap (You see they did there? Placebo backwards. Sneaky) and is described as “Delicious pharmaceutical grade natural cherry chewable tablets” Useful.