I often wonder why people like some of the music I dislike – or why I like the music that I do. Turns out that some of it might just be a matter of liking what you are used to. I read about a study in which the guys were trying to show that people like what they know – the ‘familiarity effect’. They took a batch of rats and raised half listening to Schoenberg, the other half listening to Mozart. Later, they put the adult rats into a cage in which they could choose the music playing by moving to a certain side of the cage. Guess which music they preferred…
The familiarity effect has also been shown to be present in humans. So maybe if I listened to enough hip-hop then I could actually learn to like it.